6 Things Every Real Estate Salesperson Wished They Knew On Day 1
The journey of a real estate salesperson is a complicated business. You get into the industry looking for a career that rewards you financially, but before you know it you’re being left behind by more experienced people. Over time you make your way up the career ladder, but wouldn’t it be easier if you didn’t have to learn the hard way?
1. Your network is what makes all the difference
One-off sales are great because they generate income, but you can’t expect them to keep popping up every week. It’s your network of contacts and clients that will secure you a steady stream of inquiries that you can then move along your sales pipeline. Building a network should be the primary focus of every single salesperson, and if you’re not doing it your career is stalling.
2. Learning from a Top Achiever is vital
If you want to operate like the best people in the industry you need to learn from them. It really is that simple when you get down to it. You need to know what they do on a daily basis, how their mindset is, and how they approach common problems. Once you know all of that, you’ll be well on your way to success.
3. It’s okay to ignore conventional wisdom
There are so many articles and courses online that will tell you all sorts of things, and most of the time they just contradict one another. Focus on finding a single resource, ignore the conventional wisdom, and only listen to the Top Achievers. After all, if you listen to the people that are far behind you’ll just end up back there with them.
4. Working longer doesn’t mean working better
Longer hours don’t necessarily mean more money. It’s about matching the client to their dream home, which means it’s the quality of your work that really matters. Take the time to have a break, refresh, and relax. You’ll find that when you’re in work you get a lot more done with this approach.
5. The right first impression is crucial
Any amount of inexperience can be covered with the perfect first impression. A confident, helpful, and engaging persona is what you need to adopt, so get to work building one that you can be proud of.
6. If you don’t know your market, you don’t know your clients
Your customers expect you to know the market better than they do because they’re coming to you for advice. Take the time to know it inside out so that you can always fall back on expert local knowledge. It’ll make such a difference you’ll be surprised you didn’t do it on your very first day.
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